Producer Elizabeth Mitchell set up Firehorse Films to produce the popular TV3 animated comedy series bro’Town.
Mitchell was a print journalist turned television promotions director, and she explains that her only experience in animation prior to bro’Town was a TV ad on the white spotted tussock moth.
Mitchell outlines how the original idea for bro’Town came about, and talks about her long friendship with Naked Samoans and bro’Town star Oscar Kightley.
She also talks about the early development for the series, how she got the animation team together, and what the production process for bro’Town is.
Mitchell discusses audience reaction to the series – thinking it would be watched by “young brown people” only to find that it was also enjoyed by “old white people”.
Lastly, Mitchell discusses the future for bro’Town now that the last TV series is on air – a future that includes television specials and a bro’Town movie.
This interview is also available on YouTube.
Credits: Interview by Clare O’Leary, Camera and Editing by Leo Guerchmann.
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NZ ON SCREEN 2010
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