'marketing' Posts

John McCready: Television programming and a changing screen industry...

Posted on 28 April 2015

Programmer John McCready has had a significant impact on the television industry in New Zealand. After extended time in music and radio he joined TVNZ in 1989 as Manager of Presentation and Promotion, just as TV3 came on air. The following year McCready became TVNZ's Director of Programming, and revamped both TV1 and TV2 over a four year period. He headed overseas for a while, before returning to New Zealand as Director of Programming and Marketing for Sky TV. Before retiring in 2007, McCready successfully launched The Living Channel and Food TV on Sky.

In this ScreenTalk, McCready talks about:

  • Getting into television by accident 
  • Taking on fledgling TV3 as Director of Programming for TVNZ, and highlighting the differing branding of TVNZ's channels
  • How changing TVNZ into a competitive venture was his biggest challenge
  • Overseeing the beginnings of reality TV on New Zealand screens
  • Being proud of his part in commissioning Shortland Street, and fighting internal opposition to cover Australian Rugby League
  • Having to rethink his mindset when moving to Sky TV
  • Why he launched Sky News in New Zealand
  • The importance of reality television to the local TV production industry
  • Needing public service TV to create good drama shows, and the unfortunate cancellation of the Nothing Trivial series
  • What the future of TV is likely to be
  • Looking back on a varied and interesting career  and one of his biggest regrets

This video was first uploaded on the 28th of April 2015 and is available on YouTube to embed and distribute as part of this Creative Commons licence



john mccready, tvnz, 1989, 1990, tv1, tv2, sky tv, shortland street, australian rugby league, television, director of programming, tv production industry, drama, programming, julian mounter, tv3, competition, television one, television new zealand, marketing, cops, reality television, the real world, soap, soap opera, graeme hughes, warriors, scandanavia, top of the lake, pay television, cable television, sky television, news, mtv

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Lindsay Shelton: Film seller supreme…

Posted on 23 January 2013

Lindsay Shelton's career testifies to his love of communicating, and his love of film. After working in newspapers he began a decade programming the Wellington Film Festival, while working in television news. In 1979 he joined the New Zealand Film Commission: over the next 22 years he was an enthusiastic promoter and salesman for New Zealand film around the globe. 

In this ScreenTalk interview, Shelton talks about:

  • Getting pulled into the new medium of television, from a globetrotting newspaper career
  • Campaigning to sell films for the New Zealand Film Commission
  • The golden days of Kiwi movies first breaking into overseas markets: Goodbye Pork Pie, then selling Sleeping Dogs and Smash Palace to the United States
  • How the world was discovering New Zealand as a hothouse of new and exciting talent
  • Shelton's longheldbelief that the best way to promote New Zealand films is by country rather than genre
  • How without the NZ Film Commission there would be no local film industry
  • The "wonderful" but stressful story of how Shelton persuaded Jane Campion to turn An Angel at My Table into a movie
  • Stunned reactions to the first international screening of Once Were Warriors, at the 1994 Cannes Film Festival

This video is available on YouTube to embed and distribute via a Creative Commons licence.



An Angel at My Table , Goodbye Pork Pie , promotion, Jane Campion , screentalk, interview, Venice Film Festival , Sweetie , Once Were Warriors , marketing, lindsay shelton, Cannes , Smash Palace , interviews , Sleeping Dogs

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Rob Sarkies: Three movies and two little boys

Posted on 18 September 2012

Rob Sarkies' first three movies have all begun in southern climes, then headed in unexpected directions. Scarfies celebrates Dunedin student life, before morphing into a twisted examination of morality under fire. Out of the Blue celebrates community and the ordinary person, while recreating the 1990 killings at Aramoana. New feature Two Little Boys is a black comedy featuring Flight of the Conchords star Bret McKenzie and Australian comedian Hamish Blake. In this ScreenTalk interview, Sarkies talks about:

  • How he enjoys making films which mix different flavours, genres and ideas
  • How Two Little Boys mixes elements of comedy, relationship drama and shock horror
  • How the film's lovable but heinous characters offer a chance to explore relationships - especially relationships in decay
  • Signing up Flight of the Conchords star Bret McKenzie
  • Writing scripts with his multi-talented brother Duncan Sarkies
  • Being aware of the stakes when he made his first feature Scarfies
  • Using marketing to overcome the Kiwi cultural cringe
  • Creating a perception that Out of the Blue was made with heart and artistry, so people could feel comfortable about being involved

This video is available on YouTube to embed and distribute via a Creative Commons licence.



interview, directors, marketing, directing, out of the blue, robert sarkies, bret mckenzie, duncan sarkies, two little boys, scarfies, aramoana, cultural cringe, friendship, interviews

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Martin Henderson - Home from Hollywood

Posted on 27 April 2010

Although New Zealand actor Martin Henderson made his screen debut more than two decades ago, new film Home by Christmas marks his first movie shot on Kiwi soil. Directed by Gaylene Preston and based on the wartime experiences of her parents, Home by Christmas sees Henderson playing a young soldier who leaves his wife behind to serve overseas. After making his screen debut in 1988 on Margaret Mahy TV series Strangers, Henderson spent three years on Shortland Street playing Stuart Nielsen, then moved on to Australia and later the United States. Since then he has acted everywhere from India to Sweden, and in everything from horror (The Ring) to musicals (Bride and Prejudice) to TV’s House MD. His work as Cate Blanchett’s disabled brother in drama Little Fish saw him nominated for an Australian Film Institute supporting actor award. Variety magazine called his performance “a revelation”. In this ScreenTalk interview, Henderson talks about:

  • playing Gaylene Preston’s father in Home by Christmas
  • how Preston kept him on his toes
  • his lucky break into acting, aged 13, with the TV series Strangers
  • how three years on Shortland Street was both good and bad for his acting
  • working in the United States, and the success of the remake of The Ring
  • donning leathers for motorcycle movie Torque
  • the spirit of collaboration on Australian movie Little Fish
This video is available on YouTube to embed and distribute via a Creative Commons licence.



television, hollywood, Interviews, actors, directors, soap operas, box office, auditions, marketing, collaboration, improvisation, scriptwriting, shortland street

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